Masters of Business Online © Copyright 2007-2009. Presented by EverEffect
This year's event is packed with 16 speakers divided into three unique tracks, plus two - five member panels!
| 8:00 - 8:30 |
Registration & Breakfast | ||
| 8:30 - 8:40 |
Introduction Jim Brown Co-Founder, Masters of Business Online Conference |
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| 8:40 - 9:25 |
Keynote: The Internet's Role in the Future of Business Mark Hill Managing Partner, Collina Ventures |
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| Track 1 - Planning and Measuring | Track 2 - Engaging the User | Track 3 - Beyond the Website | |
| 9:35 - 10:40 |
Code Behind the Code: Why Some Sites are Indexed by Google and Others Aren't John Nichols President, Visual Blaze |
The Business Case for Twitter Raquel Richardson Principal, SilverSquare |
External SEO: Google's Most Heavily Weighted Aspect Jeremy Dearringer Co-Founder, Slingshot SEO |
| 10:50 - 11:45 |
Delivering the Best User Experience Chris Rozzi Usability Analyst, Apparatus |
Evolve or Die: The Future of Online Communication Kyle Lacy CEO, Brandswag |
Proving and Improving ROI in Paid Search Jim Brown President, EverEffect |
| 11:50 - 12:40 |
Lunch |
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| 12:45 - 1:40 |
Getting the Data You Want out of Google Analytics Chris Bross and Thomas Heed EverEffect |
The Legal Landscape of Corporate Blogging David Castor Attorney, Alerding Castor Hewitt |
Optimizing Your eCommerce Platform James Paden Founder, Vibrant Solutions |
| 1:50 - 2:45 |
Developing a High Performance Landing Page Program Anna Talerico Executive Vice President, Ion Interactive |
Don't Just 'Do' Video — USE Video Jon DiGregory Founding Partner, Cantaloupe |
8 Steps to Squeeze More Out of Your Marketing Leads Troy Burk President, Right On Interactive |
| 2:55 - 3:50 |
The Good, the Bad, and the Ugly: Online Forms Chris Lucas Marketing Specialist, FormSpring |
Creating Effective Online Experiences Jacob Leffler Principal, The Basement |
Segment and Track Engagements to Tailor Email Communication Kris Dougherty Deliverability Specialist, Delivra |
| 4:00 - 4:30 |
Panel Discussion: IT vs Marketing Panelists: Ron Brumbarger (Bitwise Solutions), Jon Arnold (Tuitive), Pat East (Hanapin Marketing) Jeb Banner (Small Box), James Paden (Vibrant Solutions) Moderated by Nellie Stout (Fuseworks) |
Panel Discussion: Social Media - Does It Work? Panelists: Douglas Karr (DK New Media) Kyle Lacy (Brandswag) Thomas Heed (EverEffect) Jacob Lefler (The Basement) Chris Lucas (FormSpring) Moderated by Duncan Alney (FireBelly) |
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| 4:30 - 6:30 |
Cocktails |
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Masters of Business Online © Copyright 2007-2009. Presented by EverEffect